Strategic Marketing, E-Marketing and Creative Services Professional
Award-winning marketing, e-marketing and creative services professional with a proven history of exceeding objectives via innovative marketing/e-marketing plan development and finely-tuned branding and creative support. Proven track record developing and executing marketing campaigns, collateral production, web design and SEM, PR/media, trade show development and other creative initiatives. Highly skilled in creating, directing, executing and analyzing development of communications efforts based on company goals.

     * Creative and art direction, including print, web site and intranet/e-communications design
     * Strategic and marketing plan development, tracking reporting and analysis
     * Search engine marketing, pay-per-click campaigns and social marketing
     * Competitive research, analysis and strategic initiative development
     * New product market research, introduction, branding, and positioning
     * Print and broadcast media direction, design, production, and negotiation


CAREER EXPERIENCE:   


2007- Present

Marketing Manager and Creative Director
Topsider Homes Inc., Clemmons, NC
http://www.topsider.com

Direct interactive and conventional marketing objectives for Topsider Homes, builder of high end resort and vacation homes. Report directly to Company President regarding all communications efforts, including weekly statistics, lead generation strategies, PPC campaigns, collateral project management and ongoing updates to all marketing and digital programs. Create new web architectures, design all new web pages, oversee web development and IT staff. Analyze existing materials while suggesting improvements in structure and function. Execute all electronic initiatives, incorporating the latest in search engine marketing and organic search optimization. Stay abreast of social networks and digital trends as well as the latest in browser technologies and search engine ranking criteria. Take and/or retouch photography. Design and produce brochures, direct mail pieces and other presentation materials.

1999-2007

Director of Creative Services (2001-2007)
Publications Manager (1999-2001)
Market America, Inc., Greensboro, NC
http://www.marketamerica.com

Directed all internet marketing and conventional advertising initiatives for a $400 million internet based Product Brokerage Company. Built and directed a staff of 25 art directors, graphic and web designers, flash artists, video editors, editorial staff and associated translation professionals. Directed the design, copywriting, photography and final execution of all company communications, including extensive web portals, product advertising, new product introductions, strategic marketing campaigns, logos/brand creation/identity programs, catalog and brochure development, web site development, e-promotions and all other sales, business-building and trade show materials. Worked directly with legal staff to insure legal compliance. Oversaw print, media, manufacturing and other vendors to insure quality, budget and deadline compliance. Managed all in-house and external translators to reproduce materials in multiple languages.

     * Advertising and Marketing:   Directed all advertising and marketing efforts including new product introductions, strategic marketing campaigns, product identity programs, logo creation, catalog and brochure development, web site development, e-promotions and all other sales, business-building and trade show materials. Repositioned company with new logo and positioning statement.

     * Internet/Web:  Directed the overall redesign and implementation of an extensive network of corporate and product-branded Web sites and web-related products including the company’s main web portals, and extensive affiliate partner programs.

     * Publications:  Provided and/or directed final creative and appearance, copy writing, print scheduling and distribution of all corporate monthly, quarterly and annual publications. Developed and directed the design of all periodicals for four countries. Signed off on proofs, insured distribution dates, and negotiated translation, postal and print contracts as needed.

     * E-Communications:  Created, oversaw and administered the development and distribution of extensive company-wide communication efforts including electronic newsletters and micro-targeted email programs targeted at over 130,000 active distributors in four countries. Developed strategies to meet marketing and product development goals. Established optimal product positioning and launch dates based on industry trends and forecasts.

     * Compliance:   Worked directly with legal staff to ensure legal compliance and with Scientific and Product Management Departments to ensure accuracy. Directed print, media, manufacturing and other vendors to insure quality, budget, and deadline adherence. Directed all in-house and external translators to reproduce materials in multiple languages.

     * Conventions/Trade Shows:   Designed Convention themes and directed production of trade show signage and all associated collateral. Assisted with trade show and convention stage design and layout. Insured availability of marketing materials for Company trade shows. Created programs, literature and presentation support materials, including both electronic and print. Coordinated related PR efforts with venues, local media and business associations.

     * Human Resource and Capital Budget Management:  Developed and adhered to yearly equipment, office, operations and human resource budgets. Interviewed and determined final selection of candidates and conducted annual reviews. Administered promotions, adjustments and corrective action as needed. Developed facility expansion budgets and determined additional human resource needs. Worked with architectural firms to plan floor layouts and other expansions.

                   Awards: Director of the Year

1994-1999
Advertising and Creative Director
Replacements, Ltd,
Greensboro NC   
www.replacements.com

Developed all marketing and advertising materials including creative planning, photography, copy writing, graphic design, proofing, film preparation, press checks, print and media costing and media buying for a retail direct sales company. Individually responsible for all in-house, company-oriented projects including extensive human resources recruitment and Web site/banner ad development.

1992-1994
Advertising Director
Kayser-Roth Direct
Greensboro, NC   
www.kayser-roth.com

Single-handedly managed creation and execution of all direct advertising projects. Responsibilities included conception, copy writing, graphic design, photo direction, talent selection and comprehensive layout and film preparation for monthly catalogs, newsletters, mailers, and assorted side projects. Adhered to extensive direct mail test grids, some with as many as 25 variations of pricing and copy. Won numerous awards for performance and creative projects.

                 Awards: Teamwork Achievement Award

1990-1992
Art Director
Coyne Beahm Advertising Agency
Greensboro, NC   
www.coynebeahmshouse.com

Wide range of experience for well-respected ad agency including concept, positioning and design work for R.J. Reynolds Tobacco Company, including highly confidential new brand technology division. Other work included creative and other services to VF Corporation (Wrangler/Lee Jeans), Hefty Designs, Planters LifeSavers, and a host of others.

Created the agency's first computer graphics department. Agency productivity - and billing - increased threefold. Entrusted by company to add additional systems and personnel to meet new sales growth. Interfaced with executive level brand management personnel, and regularly participated in focus groups across the country.