Salem^®
Product Marketing - Fresh Gear

Salem has always been one of the nation's top-selling menthol cigarettes. With the highest levels of quality, the brand kept its current market as fresh as its product.

To help support its position in the marketplace, and in conjunction with new "Flavor-Seal" packaging technology, Salem launched a program called "The Fresh One", which acted as the thematic for a wide range of promotional offers.

This insert was included in virtually every newspaper in the country.